HP Global//Printers

3d illustration, Animation 2012

This was a large scale job with HP’s re-imaging of their global printer initiatives and establishing them across all their online and interactive media. ¬†Working with Proximity we decided what each set of features would be and how to visually imagine them, and then we started out to creating all the assets digitally, from each printer, to laptops to ink to papers… it was a lot of stuff. They gave me a lot of leeway to come up with the visual idea for each concept, and seeing that there was over 40 of them, it was a good thing.

Some samples below.

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Client

  • Proximity/BBDO