GM//GMC sierra hybrid

3d illustration, Animation 2011

Animation for GM’s interactive website showcasing the GMC Sierra Hybrid pickup. We created all the content with hand modelled assets focusing on different features of the vehicle per position and environment. The vehicle had to look like it was sitting in each environment plate, so a custom set of 3d environments were created so that the reflections and lighting for the vehicle remained consistent as each plate moved within the UI.

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  • GM//Maclaren McCaan