This was a project for Budweiser’s yearly Camp Bud campaign. This was an interactive animated Rule book for the campaign to access online before participating. It also acted as a scrapbook of sorts for the duration of the event. My friends over at Indusblue wanted a nice old luxurious feeling book to help give the promotion a feeling of heritage, and history. It was setup so that they had animated pages to flip through so that they could land on anyone and create paged content.