This was work for Bell for the 2010 Vacouver olympics while at BTRY. It was part of their overall campaign and consisted of print, broadcast and interactive elements. I created all the products in 3d, and established the look and feel for the work. We then rotoscoped series of footage from past olympics and custom shot scenes onto the screens to match focus of the event being played on them. We had to give each product a feel as if they were the athlete, and have the scenes build in around them to help drive the point home.